The most luxurious part of Delamar Spa’s new MBR Custom Facial may not be the products themselves.

It may be the fact that the treatment is never exactly the same twice.

One guest may arrive with skin that feels dry after travel.

Another may be concerned with sensitivity, uneven texture, loss of firmness, or the lingering effects of too much sun. Rather than beginning with a fixed routine, the aesthetician starts by looking closely at the skin and deciding what it needs that day.

That is where MBR enters the story. Short for Medical Beauty Research, MBR is a German skincare house that has spent more than two decades developing formulas for clients who want more from a facial than a pleasant hour and a temporary glow.

The line may be less familiar than many of the names found on department-store counters, but that is part of its appeal. MBRhas built its following through professional skincare, selective distribution, and a methodical approach that feels distinctly removed from the constant churn of the beauty industry.

Now, Delamar Spa is introducing the brand through a 60-minute custom facial designed around the individual guest. The treatment begins with a skin analysis. From there, the aesthetician selects the cleansers, exfoliants, serums, concentrates, mask, and finishing cream according to what she sees. The sequence may be similar from one appointment to the next, but the products and priorities can change.

There is something refreshing about that. Beauty has become crowded with rules. One ingredient is declared essential, only to be replaced by another a few months later. Elaborate routines are followed by calls for extreme simplicity. New products arrive faster than most people can finish the ones already sitting on the bathroom shelf.

MBR takes a more measured view. Begin with the skin in front of you. Prepare it carefully. Treat what needs attention. Finish in a way that supports and protects it.

The brand refers to this philosophy as “Open, Treat, Close.” The first step prepares the skin through cleansing and exfoliation. The second introduces targeted formulas selected for specific concerns.

The final step completes the regimen with creams and protective care intended to help maintain moisture and support the skin after treatment.

On paper, the method sounds orderly. In the treatment room, it feels more intuitive. The facial opens gently, with cleansing designed to remove makeup, sunscreen, and daily buildup without leaving the complexion feeling tight or stripped. Exfoliation follows, clearing the surface and preparing the skin for the products that come next.

This is where the facial becomes truly personal. A guest concerned with dehydration may receive one combination of serums and concentrates. Someone focused on firmness, brightness, sensitivity, or texture may receive another. The aesthetician is not simply moving through a standard protocol.

View photograph ↗

She is making a series of small decisions throughout the treatment.

A facial massage follows, bringing warmth and movement to the skin while allowing the products to be worked in slowly. Then comes a custom mask, chosen to hydrate, nourish, or revitalize according to the complexion’s condition. The treatment finishes with an MBR cream selected to moisturize and protect.

The formulas may be technically sophisticated, but the experience does not feel clinical. There is still the comfort of a warm treatment bed, the unhurried rhythm of massage, and the rare pleasure of being still for an hour.

That balance is one of MBR’s strengths. The company has been headquartered in Bad Schlema, a German spa town in Saxony, since 2000. The setting suits the brand. Bad Schlema has long been associated with wellness and therapeutic traditions, while MBR itself is defined by precision and research.

The company describes its work as taking place at the frontier between cosmetics and medicine. The phrase is intentionally ambitious, but it also explains the brand’s point of view. MBR is not presented as a replacement for dermatological treatment or medical procedures. Instead, it draws from developments in skin science while preserving everything people value in fine skincare: elegant textures, careful application, and the sense that caring for the skin can also be restorative.

What distinguishes the line is not a single ingredient or one headline product. MBR is built as a system. That makes it particularly suited to a spa, where an aesthetician can observe how the skin looks and feels in person. Dryness may be accompanied by sensitivity. Skin that appears dull may need hydration rather than intensive exfoliation. What worked six months ago may not be what the complexion needs now.

Season can matter, too. After summer, skin may show the effects of sun, heat, and travel. In winter, the concerns may shift toward dryness, sensitivity, and moisture loss. Before a wedding, dinner, or special event, the goal may be simpler: skin that looks rested, smooth, and refreshed.

The MBR Custom Facial allows the treatment to move with those changes. For Delamar Spa, the addition feels natural. The spa experience has always been rooted in personalized care rather than excess for its own sake. Guests come for beautiful surroundings and a sense of escape, but they also expect expertise. The MBR facial brings the two together.

“We want to create a truly bespoke experience—one our guests can return to and enjoy again and again.”

While each visit to Delamar Spa may not be exactly the same, guests can always rely on one constant: their provider will tailor the treatment to what their skin needs at that moment. The addition of MBR extends Delamar’s commitment to ongoing training and research, bringing its clientele proven products and knowledgeable professionals they can trust.

That may be why the treatment feels especially relevant now. Many people have grown tired of complicated regimens and constant product launches. They want to know what actually suits their skin, what can be simplified, and where their attention is best spent. A professional facial can offer more than an hour away from daily life. It can also offer useful insight. At the end of the treatment, a guest may leave with smoother, more hydrated skin. She may also leave with a clearer understanding of what her complexion needs and what it can do without. For those already familiar with MBR, its arrival at Delamar will be welcome news. For everyone else, the custom facial offers an introduction to a brand that has largely built its following away from beauty’s most crowded corners.

The experience is quiet, precise, and carefully considered.

And the next time you book it, it may be entirely different.

D.

From the Hospitality Issue
Fall / Winter 2026–27

See the original feature ↗